Branding and display and logistics are the two major functions of secondary packaging. The design of the secondary packaging is critical to product marketing. Secondary packaging is the external, visible face of the product. Moreover, secondary packaging protects the primary packaging and may group several products together for ease of handling. This layer keeps the primary packaging safe and helps it retain its original shape during transport to a retail or consumer location. Cardboard boxes, cardboard cartons and plastic crates are common types of secondary packaging.
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